Trams Back Office (TBO) and Client Base (CB) were conceived before social media became popular. CB/TBO started before cell phones were available and even before email became prevalent! Back in those days a phone was a “house phone” and rang to a residence. The only “mail” went to a mailbox in front of a home. A profile was used to stand for the whole family or business and the world, and travel, followed that path.
Things have evolved. Nobody creates a profile in Facebook of “the Smith Family” as a singular entry. Sure, we list our family members, but the person or traveler has become centric in our world today. No two Facebook feeds are the same.